When a kid goes off to college, one of the essential steps is collecting everything necessary to furnish a dorm room. Yet, anyone who has been through this process knows it is nothing less than an ordeal. Big boxes, little boxes, heavy boxes, light boxes… So many different items and so few arms! Independence seeks to change that.

The first kit (shown here) covers the essentials: a floor lamp, alarm clock, white board, and surge protector, all housed within a filing crate. Five essential items in a compact package. Plus, the more kits you buy (such as bedding, bath, or first aid), the more crates you collect, which can become a modular shelving system.

Bianchi Little Italian Pasta (fictional) was founded in 1969 by Veronica and Isabella Bianchi as a way to remember the pasta their grandmother made in Little Italy, New York in the early 1900s. For thir 50th Anniversary rebranding, the sisters wanted something new, which was modern, but felt like Little Italy.

The logo uses a typeface reminiscent of turn-of-the-century packaging and the branding consists of a colored period photograph printed with a burlap texture matched with dark green text on a cream background. Generous windows, attention to detail, and subtle embossings complete the package.

The Liberty Place Towers are iconic for Philadelphia. For this project, the brief was simple: design a minimum six-page tabloid brochure about a randomly assigned Philadelphia landmark. For the project, I photographed the towers and their surroundings from not only the street, but also inside Liberty One and from the roof of a neigboring skyscraper. The third spread featured a breathtaking vertical photograph of the crown of Liberty One over 30″ high!

class: Typography III
size: 11″ x 17″